First things first, it’s pronounced “ha-boo”. Thought we’d clear that up before “ha-boe” gains any more traction. Anyway, we’re stoked to welcome you to HABU Global, a lifestyle label designed to honour the everyday surfer and built to endure life in the tropics.
HABU is an acronym for “Hook A Brother Up” which is the philosophy behind everything we do. We’re all about good will and great waves and our story starts here.
HABU Global was established in 2016 and offers an alternative to the flash and fleeting trends of today’s surf brands. We have everything you need to endure the salt, sweat, and beer stains of a good surf trip; Timeless t-shirts and comfortable board shorts and rashies. In fact, we personally test our products by grabbing our mates, packing a van with surfboards, and chase waves for a week or two. Hey, somebody’s gotta do it.
The company works with independent, like-minded artisans, photographers, and designers, all of whom share the HABU Global vision. We create no-bullshit gear for people like us – the underdogs, the nomads, and the local legends dedicated to the sport of surfing. We’re celebrating the old saltys who have spent the better part of their life on the beach and the brothers and sisters who are just getting started.
Curious to know about our next big surf trip? Make sure to follow us on Instagram and like us on Facebook. Bounce us an email at firstname.lastname@example.org if you have any questions or if you're planning to visit the south coast of Sri Lanka. We’re always keen to Hook A Brother (or sister) Up.